Wonderful - my cat loves it, and I've noticed she has more energy since starting it.
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Multivitamin
Cats
$29.90
A little complete daily nutrition goes a long way.
STEPHANIE HEINZ (VETERINARIAN)
I've got a couple of very picky cats who scoff at most things. A few sniffs, a little taste... and now they love it.
My cat is almost 18 and starting to show his age. He takes this creamy daily support happily - exactly what I wanted.
My cat is completely hooked - the real-tuna formula with B and A vitamins rounds out his daily diet perfectly.
The creamy, lickable texture makes it so easy to give - my cat took to it right away without any fuss.
Vitamin B Complex
The vitality engine — B1, B2, B3, B5, B6 and B12 work as the coenzymes that turn her food into everyday energy, while supporting a healthy nervous system and normal skin and coat.
Salmon Oil
Rich in omega-3 EPA & DHA, salmon oil nourishes the skin barrier from within to support a soft, shiny coat — the difference you can see and feel.
Vitamin A
The preformed, animal-source vitamin A cats are built to need — supporting normal vision, healthy skin and a normal immune response.
Vitamin E
A protective antioxidant that helps shield your cat's cells from everyday oxidative stress, supports normal immune function, and keeps the omega-3 oils in the formula fresh.
Vitamin D3
Cats can't make enough vitamin D from sunlight, so they need it in their food — D3 supports normal calcium balance and strong, healthy bones.
Biotin
A skin-and-coat B-vitamin that supports healthy keratin and skin-barrier lipids — working alongside salmon oil for a coat that looks and feels its best.
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From our veterinarian
A vet's take on daily feline nutrition
The cats I worry about most aren't the sick ones — they're the picky eaters whose owners can't be sure they're getting everything they need.
Cats are obligate carnivores with some very particular nutritional needs. They rely on the preformed, animal-source vitamin A in meat because they convert plant-based beta-carotene poorly, and unlike us they can't make meaningful vitamin D from sunlight — it has to come from their diet. When a cat is finicky, eats only one thing, or is simply slowing down with age and eating less, those are exactly the gaps I think about.
That's where a well-formulated daily multivitamin earns its place. The B-complex vitamins act as the coenzymes that turn food into everyday energy and support a healthy nervous system; vitamin E provides antioxidant support; and salmon-oil omega-3s with biotin feed the skin and coat from the inside — usually the first thing an owner actually notices.
What I appreciate here is the honesty of the positioning. A healthy cat on a complete, balanced diet doesn't need a multivitamin to survive — but plenty of real-world cats fall outside that textbook case, and a sensible daily multi is a reasonable layer of support and peace of mind. It's meant to complement good food, never replace it.
I also like that it's dosed specifically for cats. Fat-soluble vitamins like A and D matter in the right amounts, so a measured, cat-appropriate sachet takes the guesswork out of supplementing — and because it's a creamy, real-tuna lickable, it solves the part that usually defeats owners: actually getting the cat to take it.
For everyday wellness support a cat will happily eat, I'm comfortable recommending ivvi Multivitamin.
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Stephanie Heinz · Veterinarian
1. Why cats need preformed, animal-source vitamin A
Schweigert et al., 2002 / Green et al., 2012 – Studies in cats show they convert plant-based beta-carotene to active vitamin A only very inefficiently, confirming that cats depend on the preformed vitamin A found in animal tissue to support normal vision, skin and immune function.
2. B-vitamins power feline energy metabolism
Kritikos et al., 2017 – A review of thiamine (B1) in cats details how this B-vitamin acts as an essential coenzyme in energy metabolism, underpinning the B-complex's role in turning food into everyday vitality.
3. Cats depend on vitamin D from their diet, not the sun
How et al., 1994 / Morris, 1999 – Research shows cats can't make meaningful vitamin D in their skin from sunlight, so dietary vitamin D3 is required to support normal calcium balance and healthy bones.
4. Omega-3s (EPA & DHA) and skin & coat condition
Watson et al., 2025 / Mueller et al., 2004 – Controlled studies in cats and dogs show that dietary long-chain omega-3 fatty acids are incorporated into the skin and support skin-barrier and coat condition — the mechanism behind salmon oil's role in a healthy, shiny coat.
5. Vitamin E, antioxidant defense and high-fat diets
Hendriks et al., 2002 – Work in adult cats shows that the need for the antioxidant vitamin E rises on omega-3-rich (fish-oil) diets, highlighting its role in protecting cells from oxidative stress and keeping the formula's healthy oils fresh.
6. Why cats need B-vitamins from their diet daily
Siani et al., 2023 (Animals) – Because cats can't store water-soluble B-vitamins like cobalamin (B12), they depend on a steady daily dietary supply to keep energy metabolism and the nervous system running normally — the everyday insurance a daily multivitamin provides.
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Frequently Asked Questions
Everything you need to know about the ingredients, quality, and care behind our award-winning treats.
How much should I give my cat each day?
Just one sachet a day — that's the full daily serving. Each box has 30 sachets for a one-month supply. You can offer it straight from the sachet as a lickable treat or spoon it onto her food; most cats look forward to it once it's part of the daily routine.
Does my cat even need a multivitamin if she eats complete food?
Honest answer: a healthy cat eating a complete, balanced diet doesn't strictly need one to survive — and this isn't meant to replace good food. Where a daily multi earns its place is for the cats who fall outside that textbook case: picky eaters who don't finish their meals, seniors who absorb and eat less, indoor cats, raw or homemade-fed cats, and multi-cat homes where you can't be sure who ate what. It's targeted daily support and peace of mind, plus skin, coat and vitality nutrients beyond the bare minimum.
What if my cat is picky and won't eat it?
This is where the creamy, real-tuna formula shines — most fussy cats happily lick it right up, and palatability is the thing owners rave about most. That said, we'll be honest: no single flavor wins over every cat. If yours turns up her nose, our 90-day money-back guarantee means you can try it completely risk-free.
Is it safe? Could she get too much of a vitamin?
Great question, and an important one. Some vitamins — especially fat-soluble ones like A and D — matter in the right amounts, which is exactly why this is formulated specifically for cats (never human or dog doses) at safe daily levels. One measured sachet means controlled, no-guesswork intake. It's designed to complement a complete diet rather than stack on top of it, so check with your veterinarian first if your cat is pregnant, nursing, has kidney disease or another condition, or is already on other supplements.
How soon will I see a difference?
A daily multivitamin is about steady, everyday support rather than an instant fix. The nutrient most owners notice first is the coat — salmon-oil omega-3s and biotin tend to show up as a softer, shinier coat over a few weeks of consistent daily use. Energy and overall condition build gradually too, so give it a fair, steady run as part of her routine.
What's actually in it, and how clean is it?
A complete daily blend of vitamins A, B-complex (B1, B2, B3, B5, B6, B12), D3 and E, plus magnesium, biotin, green-lipped mussel, the essential amino acid L-lysine and salmon-oil omega-3s — all in a base of real tuna. No meat by-products, no artificial flavors, and no artificial colors, so it's a treat you can feel good about giving her every single day.
What's your return policy?
Every order is backed by our 90-day money-back guarantee. Give it an honest try, and if you or your cat aren't happy for any reason, just reach out and we'll make it right — no hassle. That way you can support her everyday health with complete peace of mind, and nothing to lose.